According to Instagram, the goal of presenting these features is to give users “more control over their experience” and “place more power back in users’ hands”. Amongst a number of new features, this allows users across the app to customize their own usage in a way that best suits their needs and their content. Not only will users have to ability to choose whether or not they see other’s likes, but with each individual post, users can decide if they want others to see the like count on their own photo. Rumors have swirled since 2019 that Instagram would remove everyone’s likes eventually, with little to no communication from the team themselves on what was in store-until now. During these two years of testing, the app eliminated some user’s likes permanently while leaving other accounts intact. Back in March, a bug caused users to get a first look at this feature-likely, without even realizing it. While thousands of comments making comparisons can take a toll quickly, this conversation doesn’t apply only to celebrities with millions of followers It applies to you, me, and the more than one billion other Instagram users out there today.Īs of Wednesday, May 26, every user on Instagram will have the option to choose whether or not they continue to see like counts on their feed. The model sat down on her YouTube channel, having a candid conversation about why she’s not only limited her time on Instagram and other platforms – but why she’s also begun limiting who can engage with her content. Recently, Hailey Bieber came out as one of many celebrities to discuss some of the detrimental effects social media has on mental health. So when I learned the platform will give users the ability to see or hide likes on Instagram, I knew the reviews would be mixed.

However, being involved in social media every day, I’m acutely aware of its effects and how every one of us uses these platforms differently. When it comes to my job, those things are pivotal, reflecting the work I do and the content that our audience resonates with at STYLECASTER.

As a Social Media Editor, you’d likely assume that my life revolves around likes, comments, and followers-and to an extent, it does.

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